Increase in Commissions on Shopee and Lazada: What Awaits Sellers in 2026?
Introduction
In recent days, it has become known that Shopee and Lazada are planning to increase commissions for their sellers, which could significantly impact their profits. According to Thailand Edition, starting May 1, 2026, Lazada will begin charging higher commissions for marketplace services and programs for all orders.
Starting June 1, 2026, Shopee will also increase transaction fees for sellers operating both within and outside of Shopee Mall. For some categories of products, Shopee Mall commissions may rise to 17.12%, whereas previously they ranged from 5.89% to 15.52%.
Source: jingpost.com
Reasons for Concern
These changes have raised concerns among online sellers, as increasing commissions may reduce profit margins and affect pricing. In August 2025, Shopee and Lazada already introduced an additional processing fee of 5 Philippine pesos, which also caused discontent among sellers operating on these platforms.
In the face of growing competition in the Southeast Asian e-commerce market, where Shopee, TikTok Shop, and Lazada control 98.8% of total sales volume, such changes in commissions may lead sellers to reassess their pricing strategies and operational activities.
What This Means for Sellers
The increase in commissions serves as a signal for sellers to reevaluate their business strategies. Here are some practical tips:
- Reassess product prices. Ensure that your prices align with the new conditions while maintaining your profitability.
- Optimize operational processes. Consider automating some tasks with tools like HelpTools to reduce costs. This extension will help you analyze reviews and upload media without watermarks.
- Develop a marketing strategy. Take commission changes into account when planning promotions and discounts to attract customers.
- Explore opportunities on other platforms. You may want to consider expanding your presence on other marketplaces or even creating your own website.
Conclusion
In a changing market environment, it is crucial for sellers to be prepared to adapt to new conditions. The increase in commissions on Shopee and Lazada is not only a challenge but also an opportunity to improve business processes and explore new sales approaches. Stay updated on the news and be ready for changes to maintain your competitiveness in the market.