Wildberries launches insurance for sellers: what you need to know
New Insurance Program from Wildberries
Starting from August 7, 2026, Wildberries is launching a unique insurance program designed to protect sellers from damages caused by terrorist acts, sabotage, and drone attacks. This important innovation is a response to recent events affecting the safety of businesses on the platform.
The maximum compensation under this type of insurance is up to 50,000 rubles per item and up to 100,000 rubles for each insured event. Insurance premium rates range from 1.96% to 5.6% of the item’s value, depending on its category. This change is significant, as previously some categories had a rate of 1.4%.
Government Support
Additionally, the Russian government has approved a package of support measures for Wildberries sellers whose warehouses and logistics have suffered from attacks. As part of these measures, sellers will receive a deferral on tax payments, including VAT and taxes under the simplified taxation system. This will help businesses recover from financial losses related to the attacking actions. The deferral will apply to obligations due between August 2026 and July 2027.
What This Means for Sellers
- Assess the Need for Insurance: Sellers should carefully consider the possibility of including insurance in their business expenses. If your product is at risk of damage, this could be an important step in ensuring financial protection.
- Review Product Categories: Find out how insurance premium rates have changed for your products. It may be wise to reconsider your prices to account for new insurance costs.
- Utilize Tax Benefits: Don’t miss the opportunity to take advantage of tax deferrals. This will help you preserve cash flow during the recovery period.
- Analyze Feedback with HelpTools: For a more accurate understanding of your customers’ needs, use the HelpTools extension. It will help you analyze reviews and assess demand, which can be useful in a volatile market situation.
These changes can significantly affect the margins of Wildberries sellers, so it is important to stay informed about innovations and adapt your business strategy according to the new market conditions. Insurance and government support can become important tools for the resilience of your business in times of instability.