Lamoda launches loyalty program: what does it mean for sellers?

New Loyalty Program from Lamoda

In August 2026, the online store Lamoda announced the launch of its new loyalty program. This initiative aims to enhance customer satisfaction and encourage repeat purchases. According to official information, program participants will be able to accumulate bonus points for each purchase, which can later be used for discounts on future orders. Additionally, they will gain access to exclusive promotions and early sales.

Such a move by Lamoda will undoubtedly impact the market, as loyal customers are the foundation of a successful business. The loyalty program will not only help retain existing customers but also attract new ones.

What does this mean for sellers

For sellers operating on marketplaces like Lamoda, the implementation of a loyalty program opens up new opportunities. Here are some practical tips:

1. Focus on product quality: Ensure that your product meets customer expectations. The higher the quality, the greater the chances that customers will want to return.
2. Promotions and special offers: Utilize the opportunities presented by the loyalty program to create your own promotions to attract customers. For example, you could offer additional bonuses for repeat purchases.
3. Customer feedback: It’s important to collect feedback on your products and service. Use tools like HelpTools to analyze reviews and assess demand. This will help you improve your offerings and adapt to market needs.
4. Early sales: If possible, organize early sales for loyal customers. This will help strengthen their loyalty and increase the chances of repeat purchases.

Conclusion

The launch of Lamoda’s loyalty program is a significant step towards improving customer experience and increasing competitiveness. Sellers and buyers on marketplaces should pay attention to these changes and adapt their sales strategies accordingly. Loyal customers are the key to a successful business, and now sellers have the opportunity to be part of this process by offering quality goods and services.

Stay tuned for news and keep up with market changes to seize opportunities for growth and development in your business.