How to make a Wildberries or Ozon listing from a 1688 product

A Wildberries or Ozon listing from a 1688 product comes together in five steps: download every photo and the video in original quality, convert photos to 3:4, translate the specs from Chinese, write a title and description for the marketplace search, and check the listing against the seller dashboard requirements. Below is each step with the traps that usually cost sellers time.

Step 1. Get the photos and video in original quality

1688 shows downscaled copies on the product page. Right-click and save gives you a 400-500 pixel image that looks blurry on Wildberries. You need the originals.

• By hand: open the photo in a new tab and delete everything after .jpg in the URL. For video use F12 -> Network tab -> filter mp4.
• In one click: AliExpress & 1688 Helper downloads every product photo at full size plus the video as one ZIP. Photos are numbered, main image first. Install it from the Chrome Web Store, it also works in Yandex Browser.

Before using the supplier’s photos and video, ask them in chat if that is fine. The seller shot the media, so the rights are theirs.

Step 2. Prepare photos for Wildberries and Ozon

The main rules to keep in mind:

• 3:4 aspect ratio. This is the standard on Wildberries, with 900x1200 pixels or more recommended. On Ozon 3:4 works for most categories and is the main format for clothing and shoes.
• Main photo shows the whole product, large. No collages, frames or text over the product.
• Background. A white or light plain background on the main photo is the safest choice. On Ozon some categories require it, and on Wildberries such photos pass moderation more easily.
• No foreign logos or Chinese text. Remove the factory watermark and Chinese captions, or cover them with your own infographics.
• No upscaling. If the original is under 900 pixels on the short side, stretching it makes it blurry. Ask the supplier for source files or shoot the product yourself.

To turn a 1:1 photo into 3:4, do not crop the product. Add space above and below in the same background color. The PRO version of the extension ($4.99 per month) can export photos directly in 3:4 for Wildberries and Ozon.

Exact limits on file size, number of photos and formats change from time to time. Check the current requirements in your seller dashboard.

Step 3. Video

A video shows the product in use: how it unfolds, how it fits, how big it is in a hand. 1688 videos are often filmed at the factory with Chinese voice-over or captions. What to do:

1. Trim the start and end with the factory logo.
2. Remove the sound or replace it with neutral music.
3. Make sure no other brand appears in the frame.

Marketplaces limit video length, file size and format, so check the limits in the dashboard before uploading.

Step 4. Translate the specs

The 1688 spec table is in Chinese. Common fields:

on 1688	meaning
材质	material
颜色	color
尺寸 / 尺码	size
重量	weight
净重 / 毛重	net / gross weight
包装	packaging
型号	model, item number
品牌	brand
产地	place of origin

Traps:

• Weight in jin. Weight is sometimes given in 斤, which is 500 grams, not a kilogram.
• Clothing sizes. Chinese S-M-L usually run smaller than Russian and European sizes. Use the centimeter measurements in the size chart, not the letters.
• Brand. If the 品牌 field names a brand and you have no rights to it, keep it out of your listing.

Check specs against the photos. If the supplier says cotton and the label in the photo says polyester, clarify before ordering.

Step 5. Title and description

Title. Product type + key feature + who or what it is for. For example: “Rotating makeup organizer, transparent”. No caps lock, no exclamation marks, no list of synonyms separated by commas. Marketplaces limit title length, check the limit in the dashboard.

Description. Write for the buyer, not the search engine: what the product is, what problem it solves, dimensions, material, what is in the box, care. Use search words naturally, once each.

Writing from scratch for every listing is slow. The AI listing generator in the same extension takes data from the 1688 page and writes a title, description and specs for the marketplace you pick (Wildberries, Ozon, Kaspi, Amazon and others) in the language you need. Proofread the result and check it against the real product, especially sizes and material. The generator is free with a small daily limit.

Checklist before upload

1. Original photos, 3:4, at least 900x1200, main photo on a light background.
2. No foreign logos, watermarks or Chinese characters.
3. Video without the factory logo or Chinese voice-over.
4. Specs translated and checked against photos, weight and size in metric units.
5. Title without caps or keyword stuffing, description proofread.
6. Category chosen precisely, all required dashboard fields filled in.
7. Checked whether the product needs mandatory labeling or a certificate of conformity.
8. Written permission from the supplier to use their photos and video.