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Lazada Launches New Zero-Cost Program for Chinese Sellers

HelpTools knowledge base·
Lazada Launches New Zero-Cost Program for Chinese Sellers

Important Changes for Chinese Sellers on Lazada

On September 16, 2026, Lazada announced an update to its Merchant Recruitment program as part of the “Navigator 100” initiative. This innovation targets large Chinese brands and factories, significantly simplifying the process of starting sales on the marketplace.

Key Benefits of the New Program

  • Streamlined Onboarding Process: Now both cross-border and local stores can connect through a single process, significantly speeding up verification. Cross-border stores will be able to complete verification in just 1-2 working days.
  • Commission Waivers: Sellers using overseas warehouses (e.g., in Malaysia) will receive 120 days with no commissions and 90 days with no deposit. In other cases, a 90-day waiver on commission and deposit is provided.
  • Additional Benefits: The program offers discounts on warehouse rental, advertising credits, and a personal curator. Sellers will also receive priority in search results, opportunities to participate in major promotional events, and special brand badges.

What This Means for Sellers

For sellers, especially from CIS countries, Kazakhstan, and Eastern Europe, the changes in Lazada’s program could be a real breakthrough. Here are a few practical tips:

  1. Assess Cross-Border Trade Opportunities: Use the 120 days with no commissions to test product demand, which can help in making decisions about further investments.
  2. Optimize Logistics: Consider using overseas warehouses to reduce shipping costs and speed up order processing times.
  3. Invest in Marketing: Take advantage of advertising credits to increase your store’s visibility and attract new customers.
  4. Utilize Analytical Tools: With the help of the HelpTools extension, you can analyze reviews and assess demand for your products, helping you better adapt to market requirements.

Conclusion

The updated Lazada program opens new horizons for Chinese sellers, offering significant advantages and incentives. These changes will not only reduce costs but also enhance competitiveness in the market. Sellers who can quickly adapt to the new conditions can expect successful growth of their business on the Lazada platform.

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